One of the things that makes it hard to communicate with people about the ecological approach is that it is actually a radically different way of thinking about cognition. That means we are often literally not talking about the same things (this is why Hobbes is so concerned).
One of the ways this shows itself over and over is nouns vs verbs. Information-processing cognitive science studies nouns; memory, attention, perception. Describing things with nouns drives your science in very particular directions. For example, as soon as you talk about memory as a thing, you naturally ask questions such as ‘where is it?’ and ‘how do you access it?’.Â
In contrast, the ecological approach studies verbs; remembering, attending, perceiving. Verbs also guide your science in particular directions, but instead of talking about things that must be somewhere, we talk about processes that happen at times, in places.
Ecological types are often challenged to explain nouns cognitive psychologists are interested in. Memory is the big one; language is the other. I’ve realised, we can’t, but only because we don’t study nouns. So whenever I encounter this challenge now, my very first move is to verb all the nouns. While this doesn’t provide an answer, it immediately makes me ask ecological style questions about the topic at hand, and now it can help you too.